PRODUCT LABEL

Product labels are perhaps the most common type of labels with which the product and the company is familiar. These labels are on almost every product one can buy and describe that product, its benefits, or its ingredients, and include branding. The right product labeling can help demystify a product, clearly communicate its benefits to the customer, and make it look enticing or appealing.

There are four major types of labels that companies and small businesses are using for their products and operations:

• Brand labels,
• Informative labels,
• Descriptive labels,
and
• Grade labels.

A product label usually holds certain key information that includes:

1. The name of the product.
2. A logo for the larger brand, if the product is part of a line.
3. Units of measurement that denotes the size, quantity or weight of the item.
4. A short description, or tag line. An effective label needs to attract the customer's attention and be memorable. Consider the colour, font, graphics and even shape of the label. Another factor that can add an extra point of difference to your label is embellishments such as foiling or embossing. This helps a customer differentiate the product from other items, especially if it's placed next to similar options. Labels also provide descriptive information, such as the size, ingredients, instructions on how to use the product, how to store the product properly, and more. Diagraph has the expertise to develop Product Label in its state-of-the-art facility at Sankrail, Howrah.